Last updated: 1 January 2025
This Privacy Policy explains how Singapore Swimming Academy Pte Ltd ("SSA", "we", "us" or "our"), operating as Bukit Panjang Swimming, collects, uses, discloses and protects your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
What we collect
We may collect the following personal data when you use this website, register for swimming lessons, or contact us:
- Name, phone number, email address
- Child's name, age and swimming ability (for lesson registration)
- Preferred pool location and schedule
- IP address, browser type and pages visited (via cookies and analytics)
- Payment information (processed securely via HitPay; we do not store card details)
How we use your data
We use your personal data to:
- Process lesson registrations and match you with a coach
- Communicate about lessons, scheduling and payments
- Respond to enquiries
- Improve our website and services through analytics
- Send promotional communications (only with your consent; you can opt out at any time)
Cookies and tracking
This website uses Google Analytics (GA4) and Google Tag Manager to understand how visitors use our site. These tools use cookies to collect anonymised data about page views, traffic sources and user behaviour. No personally identifiable information is collected through cookies.
You can disable cookies through your browser settings. This will not affect your ability to browse the site.
Third-party services
We may share your data with the following third parties, solely for the purposes described above:
- HitPay - payment processing
- Google Analytics - website analytics
- Cloudflare - website hosting and security
We do not sell your personal data to any third party.
Data retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Lesson records are retained for the duration of the student-coach relationship and for a reasonable period thereafter.
Your rights
Under the PDPA, you have the right to:
- Access your personal data held by us
- Correct any inaccurate or incomplete data
- Withdraw consent for data collection (this may affect our ability to provide services)
Data controller
The data controller is Singapore Swimming Academy Pte Ltd (Company registration number 201314612Z), 1 Yishun Industrial Street 1, #09-30 A'Posh Bizhub, Singapore 768160.
Contact
For questions about this policy or to exercise your data rights, email [email protected].